RainDrops

Top advisor.

I found the book is actually targeted at a very specific audience: logo designers. If you're a professional —or want to become one someday— David shares valuable tips, not just for the design process itself (mind-mapping, drawing, sketching, etc.) but especially for communicating with clients. That latter part is heavily emphasized, and it felt unnecessary for the average reader. So, I'd say this is a complementary book that will make you better at your craft, but it's a bit short on content and feels too basic in places.

RainDrops

"The Google guy".

The amount of tricks the book delivers is actually insane. I like to take notes because I don't want any "aha moments" to be forgotten. I ended up with roughly 52 pages of annotations. My website has also been optimized. More results will come, and I'm sure all the lessons provided will eventually be put to use. This is the kind of overwhelming book that needs time to digest and puts the reader in the right frame of mind. Big warning: SEO is necessary, but it's not an easy thing to do.

The best: The wisdom it provides. Thousands of tricks.

The worst: The realization that launching a website and aiming to rank it at the top of Google is not an easy endeavor. It takes time and a lot of effort.